BOOKS

Understanding Exposure

Understanding lighting and exposure are critical to capturing the shot that sells. This book is highly recommended: 
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The Photographer’s Eye: Composition and Design

Another thing you need mastery of… composition. This book gives excellent instruction, amazing examples, and great inspiration to capture the shot in a way that will sell better. 
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Photography Basics: Scott Kelby Digital Photography Box Set

This box set really helped me and my wife while we were starting out. It focuses on the interchangeable lens digital camera, but it’s an amazing primer on all aspects of digital photography. 
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Night Photography

Amazing inspiration and ideas on how to capture great night videos! 
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Contemporary Landscape Photography

If you want to capture breathtaking landscapes, this book will tell you how. Focuses on still photography, but the principles apply to video. 
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Suggestions?

Please use the contact page, or send a message on Twitter or Instagram if you find any books you think would be helpful to list here (especially on phone cinematography).